Ievgeniia Rodionova | Business Development Mentor

Ievgeniia Rodionova is a Founder of Content.UA and co-owner of ProBusiness.media, a business mentor and strategic marketing leader with over 20 years of experience. She operates at the intersection of business growth and digital innovation, helping small and medium-sized enterprises (SMEs) and corporate teams leverage AI to scale internationally.

​The Mission:

To democratize premium marketing through technology. Ievgeniia empowers founders and teams to build "Marketing Agencies in a Smartphone," transforming AI into a powerful tool for cost-efficient, high-impact business growth.

​Holistic Approach & Social Impact (CSR)

​Ievgeniia’s philosophy is rooted in the belief that impact-driven actions are the most powerful form of marketing. She actively integrates Corporate Social Responsibility (CSR) into business models, helping companies match cutting-edge technology with sustainable growth.

​She advocates for a holistic approach to entrepreneurship, focusing on "Founder’s Sustainability" — the internal resilience and authentic personal brand of the leader. For SMEs, Ievgeniia views the owner’s visibility and ethical positioning as the key drivers of long-term stability in a rapidly changing digital world.

​Mentorship, Training & Corporate Services

• ​90-Day Business Sprint: A high-intensity peer-to-peer mentorship program where founders build a sustainable marketing ecosystem. The core focus is implementing the "Marketing Agency in a Smartphone" framework — using LLMs and AI automation to handle strategy, content, and analytics.
• ​Corporate Digitalization Training: Ievgeniia works with teams in Portugal and Europe to modernize their internal processes. This includes customized training for organizations such as Lider Portugal (Real Estate), Kora Beauty (Beauty Salon), and others, where she analyzes business needs and trains teams on digitalization and AI-tool integration.
• ​Visibility Without Fear: A specialized 12-week program delivered in collaboration with a psychologist and a TEDx public speaking mentor. It helps entrepreneurs build authentic personal brands and gain public visibility by removing internal barriers to self-expression.
• ​Public & Municipal Training: As an official trainer for the Municipality of Cascais, Ievgeniia leads workshops on Business Digitalization, Personal Branding, and Social Media Marketing (SMM) for the local and expat business community.

​Event Architecture & Community Building (Portugal)

​With a background in producing over 100 business and cultural events, Ievgeniia curates conscious gatherings designed for deep engagement:

• ​Large-Scale Business Conferences: Experience in organizing major forums and business events for, bridging the gap between networking and professional education.
• ​Digital Intelligence Meetups: Founder and organizer of niche tech-focused meetups in Portugal, fostering a community of innovators and digital specialists.
• ​Co-founder, School of Senses (Portugal): An educational and community platform for entrepreneurs and families, focusing on conscious leadership and holistic development.
• ​Surf & Art Camps: Unique transformational retreats in Portugal for international founders, combining business networking with creative expression and physical activity.

​Keynote Speaker & Public Speaking

​Ievgeniia is a frequent speaker at international conferences and academic institutions:

• ​Tech & Business Events: Featured speaker at Web Summit side-events and international startup forums.
• ​Government & NGO Programs: Workshop curator for the Estonian Refugee Council, Diia.Business, and the Municipality of Cascais.
• ​Academic Guest Lecturer: Speaking at leading institutions including Kyiv-Mohyla Academy and the Kyiv National University of Trade and Economics.

​Expert Track Record

• ​Founder & CEO of Content.UA: 10+ years leading a B2B digital agency with 50+ successful GTM strategies for global brands like Cisco, Lenovo, OLX, and Zenitel.
• ​Co-owner of ProBusiness.media: A strategic media platform for entrepreneurs focused on cross-border growth.
• ​Institutional Communications: Expert in managing high-stakes communications for government-level structures, international funds, and platforms like FindRefuge.online and Project Ukraine.

​Content & Thought Leadership

​On ProBusiness.media, Ievgeniia shares expert insights on:

• ​AI & Automation: Building the "Marketing Agency in a Smartphone."
• ​Business Digitalization: Practical steps for SMEs to adopt modern tech.
• ​Founder Visibility: Personal branding as a tool for capital and growth.
• ​International Expansion: Scaling Ukrainian and European businesses globally.

​Education & Credentials

• ​MBA, University of the People (USA) – Strategic Management.
• ​SABIT (U.S. Department of Commerce) – Government Marketing Program.
• ​WebPromoExperts Academy – Digital Marketing, SMM, SEO, PPC, Email marketing, and Google Analytics.
• ​British Council – Creative Economy & Enterprise Leadership.
• ​Nova Business School (Portugal) – Pitch-winner of the Entrepreneurship program.

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