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In a volatile market where startups often fade as quickly as they appear, Adib Bamieh has built a machine for creating them. His company, Bamboo Orchard, is not just another consultancy; it's an "innovation studio" that has helped build and scale an astonishing 102 companies in just six years. A former engineer and seasoned COO with a Palestinian-British background and a career spanning from Africa to the UK, Adib brings a pragmatic, execution-focused approach to the often-chaotic world of entrepreneurship.
We sat down with Adib to dissect his unique model, uncover the critical traits he seeks in founders, and get his unfiltered advice for surviving and thriving in the tight capital environment of 2025.
Adib Bamieh: I started as an engineer in the 90s, moved into operations, and spent about 18 years as an Operations Director and COO. My specialty became taking companies from five or ten employees to 100 or 150 in very short periods, typically 12 to 18 months. I started Bamboo Orchard as a consulting company to help startups, but I quickly realized consulting alone wasn't enough. Startups lacked the resources and skills to execute the advice.
So, I started adding execution specialists to my team—engineers, marketers, lawyers, HR—and we grew to nearly 50 people in three years. Today, we're a full-stack innovation and venture studio. We don't just advise; we become their team. We build the brand, the product, the legal framework, and the marketing engine until the startup has enough revenue or funding to hire its own people. It's a more cost-effective way for them to launch and scale.
Adib Bamieh: The most important thing for us is the founder's mentality. We categorize founders into two types: control-led and reward-led.
A control-led founder is obsessed with their product. It's their baby, and they believe if they build the perfect thing, customers will come. Steve Jobs is a great example of a successful control-led founder. They can be brilliant, but they are very difficult to work with.
A reward-led founder is always looking at the market and will adjust the product to fit the market's needs. They're not precious about the initial idea; they're focused on driving revenue and finding what works. Bill Gates is a classic reward-led founder.
We almost exclusively work with reward-led founders. Our own sanity is important, and we need to enjoy what we do. The other critical factor is funding. We need to see that the company either has capital or has a concept that is genuinely interesting to investors. We have to protect ourselves; if they can't grow and survive, it doesn't work for anyone.
Adib Bamieh: For a brand-new company at the ideation stage—what we call our "Zero to One" clients—our package to handle everything from brand and software development to legal and finance typically costs around £100,000 GBP (about €130,000).
However, I advise founders that they need a total budget of around £200,000. Half of that would be for us, and the other half is crucial for the founders' living costs and the initial marketing spend once the product launches.
The value proposition is clear: for less than the cost of one senior hire's annual salary, you get a team of 20 to 30 specialists working on your business over six to nine months to get you to launch. We fix the price upfront, so there are no surprises. Founders know exactly what they’re spending, which removes a huge amount of risk.
Adib Bamieh: After the quality of the founding team, the next most important thing is clear unit economics. We don't like investing in companies that require significant scale just to become profitable. We want to see that even at a fundamental level, they are profitable. They buy for one, they sell for two.
I used to work in industries like logistics where you'd only make a profit on a spreadsheet after hitting an almost impossible number of deliveries per hour. You were losing money on every transaction until you became the only app in the market. That's a race to the bottom, won only by whoever has the most money. We prefer businesses that are profitable even with 100 customers, not just with 100,000.
Adib Bamieh: It's presentation skills. It's the only critical function a CEO cannot outsource. You can outsource leadership—I was a COO for 20 years, and my job was often to be the inward-facing leader for visionary CEOs who weren't great with people. But you cannot outsource being the face of the business.
A CEO's number one job is to ensure the company never runs out of money. That means being exceptional at fundraising. To be exceptional at fundraising, you need phenomenal presentation skills. This one skill allows you to be a great salesperson, a fundraiser, a public advocate, and a leader. If you master this, you can solve most of the other problems because you'll be able to secure the resources to do so.
Adib Bamieh: I've learned one core framework from building all these companies:
If you do those first three things perfectly, you can charge whatever you want for your business.
Adib Bamieh: The biggest "mistake" we've made, and continue to make, is that we don't specialize. All the best advice says to specialize in a vertical—just FinTech or just HealthTech. You can charge higher prices and marketing is easier.
By not specializing, I've potentially lost out on revenue. But in reality, it has allowed my team and me to stay excited and interested in what we do. Six years in, I'm not bored, and for me, that's crucial. This generalist approach has become our secret weapon. We learn something from building a medical cannabis company and apply that knowledge to a B2B SaaS platform. We take learnings from consumer goods and apply them to FinTech. A specialist firm can't do that.
So, while it may be a mistake on paper, it's one I'm very happy with. It's the reason we're still here and growing.
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