A 12-Week Strategic Journey for Experts and Entrepreneurs Who Need Visibility Without Inner Pressure.
Not motivation.Not noise.
A fully structured system for your personal brand.
VISIBILITY WITHOUT FEAR
Three Mentors
Three Levels of Mastery. One System.
Each mentor commands one dimension of your visibility. Together, they form a complete architecture: the hull, the course, the sails.
Block I — The Hull
Inner Stability
Led by a Psychologist. We work with fear of judgement, shame, early conditioning, and impostor syndrome. Result: Visibility stops being a trigger. You build your personal Visibility Code
Block II — The Course
Positioning & Strategy
Led by a Marketing Mentor with 20+ years of experience. Clients include Cisco, Lenovo, OLX, Beko.
Result: You stop explaining yourself. You become clear to the market.
Block III — The Sails
Voice & Influence
Led by Lana Ivanova, a Coach and TEDx speakers mentor with 15 years of experience in 5 countries.
Result: You present your expertise (and core message!) with clarity, confidence, and engaging storytelling.
Philosophy
Visibility Is Not About Volume
Problem
You Are Good at What You Do. But Not Enough People Know It. You want to grow your business, reputation, or impact. But showing up publicly feels uncomfortable, risky, or draining. You may recognize this:
•You have expertise, but struggle to talk about it openly
•You postpone posting, speaking, or promoting yourself
•You worry about judgment or saying the wrong thing
•Clients don’t fully see your value
•Less experienced but more visible people move ahead
•Your growth depends on referrals, not a steady flow
•You don’t lack skill. You lack a safe way to be visible.
METHOD
This programme develops three dimensions at the same time:
Hull - Internal Core Inner stability and psychological safety. Visibility stops feeling dangerous.
Course - Personal Brand System Clear positioning, role, and social media presence system. The market understands who you are and why you matter.
Sails - Your Voice in Public Message, presence, storytelling, and speaking skills. You communicate with confidence and influence.
Together, these create a complete visibility system, stable inside, clear outside, effective in public.
Root Causes
Why most people never become visible
Fear of Judgement
The nervous system perceives visibility as a threat. As long as that remains true, scale is impossible.
Impostor Syndrome
Deep conditioning creates a persistent sense of not being enough — regardless of actual expertise or achievement.
Lack of a Clear Role
Without a defined position, the market cannot see you. Clarity of role precedes clarity of message.
Identity Misalignment
The gap between "who I am" and "how I show up" is the single greatest barrier to sustainable visibility.
Not because of weak content. Not because of a lack of expertise. The real barriers are internal — and systemic.
Programme Architecture
12 Weeks. Three Blocks. One Asset.
Wednesdays 18:00–20:00 CET — strategic sessions. Twice monthly, Fridays 18:00–19:30 CET — masterminds. Mandatory assignments. Weekly implementation steps. Direct mentorship. We do not attend lectures. We move the ship.
I — The Hull
II — The Course
III — The Sails
The Asset You Create
This is not a course.
It is an intellectual and reputational asset — a managed system built under your name, ready to operate at scale.
Core Message
A defined, ownable statement that positions you with precision in any room or channel.
UVP & Positioning
A clear unique value proposition with pricing segment alignment — Economy, Value, or Premium.
Content Matrix
A systematic AI-powered content model built inside your workflow, not bolted on.
Social Media Presence System
A clear system for what you post, where you show up, and how you communicate on social media so people understand you, trust you, and remember you.
Video Presentation
A recorded public performance: professional, rehearsed, and ready to deploy.
90-Day Plan
A concrete, sequenced scale plan so the momentum continues long after the programme ends.
Your Business Depends on Your Name
Business owners. Experts.
Consultants.Coaches. Educators.
If your income is connected to your name, reputation, and voice — this programme is for you. These are mature professionals ready to take responsibility for their own scale.
Your reputation precedes every sales conversation
Trust, not traffic, is your primary commercial lever
You are prepared to face internal limitations alongside external ones
You seek a system, not a shortcut
Our Marketing Partner is Content.UA
Paid ads specialist, copywriter, Reels creator, designer for our
We Do Not Take On Board
Those seeking quick hacks. Those who wish to "warm up and sell" without depth. Those unwilling to face internal limitations. Those unprepared to do the work. This is a journey for professionals, not spectators.
Participation Formats
Three Ways to Sail
Choose the level of engagement that matches your ambition. Every format includes the full 12-week programme — what differs is the depth of personal architecture built around you.
Navigator
1,500 €
•12 strategic sessions
•Fortnightly masterminds
•Mandatory assignments
•Group support
•Final presentation
Captain
2,600€
•Everything in Navigator
•Individual mentor sessions
•Personal positioning deep-dive
•Advanced voice work
•Strategic brand packaging consultation
Flagship
5,200€
•Everything in Captain
•Individual sessions with each mentor
•Paid ads specialist, copywriter,
Reels creator, designer
•Full profile packaging and launch support
•A complete managed media system — built under your name
Trust & Authority
Structured. Proven. Senior-Led.
Why This Works
Three senior mentors. One integrated system.
Each block is designed to compound on the previous — creating an architecture that holds long after the programme ends.
Build your strategic AI assistant
Throughout the program, we work directly inside your AI environment.
You build and refine a personal AI assistant that holds your positioning, depth, and tone of voice.
We show you how to train it on your own materials so it learns to think in your logic and speak in your cadence. It becomes a strategic partner that helps structure ideas, generate strong angles, and produce content that feels alive and distinctly yours.
By the end, you leave with a working system that sustains your visibility long after the program ends.
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Senior Practitioner-Led
20+ years of combined client-facing experience across psychology, enterprise marketing, and public speaking.
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Enterprise Track Record
Mentors have worked with Cisco, Lenovo, OLX, Beko — and delivered on TEDx stages across Europe.
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Cohort-Based Accountability
Group masterminds and direct mentorship ensure you implement, not merely absorb.20+ years of combined client-facing experience across psychology, enterprise marketing, and public speaking.
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Built for Expat EntrepreneursSenior Practitioner-Led
Designed specifically for professionals navigating European markets with a non-native brand presence.
